You will provide the best service to our partner brands by performing these tasks:

Lead Generation:

• Develop and implement lead generation strategies to identify potential clients in need of cybersecurity solutions. Use various tools and platforms (e.g., LinkedIn, CRM systems, email marketing) to generate and manage leads. Conduct market research to identify new business opportunities and target markets.

Outreach and Engagement:

• Create and execute outreach campaigns (email, social media, phone calls) to engage potential leads. Qualify leads through initial conversations, assessing their needs and readiness to engage further. Schedule appointments and meetings for the sales team with qualified leads.

Content and Campaign Management:

• Collaborate with the marketing team to develop compelling content and campaigns that attract and engage potential leads. Monitor and analyze the performance of lead generation campaigns, making adjustments as needed to optimize results.

Database Management:

• Maintain accurate and up-to-date records of lead interactions and progress in the CRM system. Ensure the quality and integrity of the lead database, regularly updating information as needed.

Collaboration:

• Work closely with the sales and marketing teams to align lead generation efforts with overall business goals. Provide feedback to the marketing team on the effectiveness of campaigns and content. Assist in the development of new lead generation strategies and initiatives.

Reporting:

• Prepare regular reports on lead generation activities, performance metrics, and outcomes. Analyze data to identify trends, insights, and areas for improvement.