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Paid Search/Social Specialist

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Remote

Join our team!

We are looking for a results-driven Paid Search/Social Specialist to lead the strategy, execution, and optimization of paid campaigns across Google Ads, Meta, TikTok, and more. You’ll drive profitable revenue growth for our e-commerce channels through data-driven decisions, A/B testing, and performance analysis. If you’re passionate about scaling brands through search and social, this is your playground.

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What is your mission? 

You will provide the best service to our partner brands by performing these tasks:

Campaign Strategy & Execution

  • Plan, launch, and manage paid search campaigns across Google Ads, Meta Ads, TikTok, and other platforms

  • Align campaign strategy with sales promotions, product launches, and company growth objectives

  • Conduct keyword research, audience targeting, and competitive analysis to optimize ad copy and structure

  • Collaborate with marketing and creative teams for cohesive messaging and landing page optimization

Optimization & Performance Management

  • Monitor daily campaign performance, budget pacing, and spend

  • Optimize bids, budgets, keywords, and creative to improve CTR, CVR, and ROAS

  • Execute A/B testing on ad copy, audiences, and landing pages

  • Analyze conversion paths and customer behavior using Google Analytics (GA4)

Reporting & Analysis

  • Generate weekly/monthly performance reports and insights

  • Present actionable recommendations to leadership and stakeholders

  • Perform data analysis, forecasting, and budget tracking using Excel or Google Sheets

Innovation & Growth

  • Stay updated on search marketing trends, platform changes, and algorithms

  • Recommend test strategies and new campaign ideas to unlock profitable growth

  • Explore emerging platforms like YouTube, Amazon Ads, and retail media networks


Who are we looking for?

  • 3+ years of hands-on experience managing paid search campaigns

  • Proficient in Google Ads (Search, Shopping, Display), Meta Ads, TikTok Ads, and GA4

  • Strong skills in Excel (pivot tables, VLOOKUPs, formulas) and PowerPoint for reporting

  • Proven track record of driving profitable revenue growth for consumer brands, DTC, or ecommerce

  • Experience managing monthly campaign budgets and forecasting spend

  • Skilled in A/B testing methodologies

  • Google Ads & Meta Certification preferred

  • Experience with shopping feeds, product listing ads (PLAs), and Google Merchant Center

  • Familiarity with Amazon Ads and retail media platforms a plus

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Company Perks ​

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Free learning and development courses for your personal and career growth

Comprehensive HMO benefits and insurance since day 1

Dynamic company events

Above-industry salary package and incentives

Opportunities for promotion

Free meals and snacks

Our Values

Worldwide, strongly uphold our values to be of service to our people, our clients, and our community.

WE PUT PEOPLE FIRST

We consider our people as the foundation of our success.

WE STRIVE FOR EXCELLENCE

Our commitment to quality ensures that we always do our best.

WE EMBRACE INNOVATION

We stay agile and fast, always looking for ways to solve our clients’ needs.

WE DELIVER DELIGHT

We pride ourselves on helping our clients reach their full potential.

WE CREATE REAL IMPACT

We do things right and we get the job done.