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Senior Marketing Specialist

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Remote

Join our team!

We are looking for an innovative and detail-oriented Senior Marketing Specialist to manage our Shopify stores, email campaigns, and digital marketing initiatives. You’ll drive consumer engagement and sales across e-commerce platforms, optimize user experience with creative and AI-driven strategies, and ensure data integrity across tools like Yotpo, Plytix, and Amazon. Join us in growing a global DTC brand.

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What is your mission? 

You will provide the best service to our partner brands by performing these tasks:

  • Manage Shopify stores for US and UK markets

  • Develop, coordinate, and execute effective DTC email campaigns using Yotpo

  • Enhance consumer engagement and boost purchases via website strategies and tools

  • Apply creative strategies and AI tools to improve the shopper experience and UX

  • Maintain the Yotpo platform to support email, customer loyalty, and reviews

  • Manage Plytix as the central database for item information and content accuracy

  • Ensure accurate, relevant Product Detail Pages (PDPs) on platforms like Amazon, Grove, and others

  • Identify partnership and collaboration opportunities to drive sales across key accounts

  • Develop and monitor Key Performance Indicators (KPIs) for consumer engagement and e-commerce sales

  • Collaborate with senior leadership, sales, and creative teams for aligned strategies

  • Execute new technologies and digital strategies to drive brand growth


Who are we looking for?

  • 5+ years of experience in marketing, social media (organic), email marketing campaigns, or related roles

  • Proven experience driving consumer engagement and sales for DTC or e-commerce brands

  • Proficient in Shopify for managing online stores (US & UK markets)

  • Proficient in Yotpo for customer reviews, loyalty programs, and email marketing campaigns

  • Proficient in Plytix for managing item information and product content

  • Hands-on experience with the Amazon platform, Google Merchant Center, and other retail media platforms

  • Proficiency in Microsoft Office, particularly Excel (pivot tables, VLOOKUPs, formulas) and PowerPoint

  • Skilled in Adobe Creative Suite, Canva, and other content creation tools

  • Experience with Google Ads (Search, Shopping, Display), Meta Ads, TikTok Ads, and GA4 analytics

  • Strong command of data analysis, forecasting, and budget tracking using Excel or Google Sheets

  • Experience with A/B Testing for ads, emails, and landing pages

  • Google Ads and Meta certifications preferred

  • Exposure to shopping feeds, PLAs, and Google Merchant Center

  • Familiarity with ERP systems is an advantage

  • Experience in collaborating with senior leadership, sales, and creative teams to align marketing strategies

  • Demonstrated ability to implement new technologies, tools, and strategies to drive growth

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Company Perks ​

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Free learning and development courses for your personal and career growth

Comprehensive HMO benefits and insurance since day 1

Dynamic company events

Above-industry salary package and incentives

Opportunities for promotion

Free meals and snacks

Our Values

Worldwide, strongly uphold our values to be of service to our people, our clients, and our community.

WE PUT PEOPLE FIRST

We consider our people as the foundation of our success.

WE STRIVE FOR EXCELLENCE

Our commitment to quality ensures that we always do our best.

WE EMBRACE INNOVATION

We stay agile and fast, always looking for ways to solve our clients’ needs.

WE DELIVER DELIGHT

We pride ourselves on helping our clients reach their full potential.

WE CREATE REAL IMPACT

We do things right and we get the job done.