What is your mission? 

You will provide the best service to our partner brands by performing these tasks:

• Own end‑to‑end paid acquisition strategy, execution, optimization, and scaling across multiple brands and customer segments
• Build and manage campaigns across Google Ads, Google Search, Performance Max, YouTube, Display, Meta Ads, LinkedIn Ads, and programmatic platforms
• Design and optimize campaign structures, audience segmentation, targeting strategies, and conversion funnels
• Continuously improve cost per acquisition, conversion rates, lead quality, cost per click, and return on ad spend
• Analyze and optimize CTR, CPC, CPM, Quality Scores, CPA, CVR, ROAS, and funnel performance
• Execute advanced A/B testing across creatives, messaging, landing pages, targeting, and bidding strategies
• Scale high‑performing campaigns while maintaining efficiency and performance benchmarks
• Implement and manage conversion tracking systems, including GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, event tracking, and attribution models
• Troubleshoot tracking discrepancies and attribution issues to ensure reporting accuracy
• Build and maintain performance dashboards and reporting frameworks focused on acquisition efficiency
• Analyze user behavior, conversion paths, and funnel drop‑offs to improve campaign performance
• Execute SEO, AEO, and GEO optimization strategies to support organic and AI‑driven search visibility
• Create direct‑response ad copy, messaging frameworks, and creative concepts to improve engagement and conversion
• Collaborate with cross‑functional teams to align marketing goals, creative execution, and business objectives
• Leverage AI tools to optimize campaign execution, content creation, research, and performance analysis
• Drive continuous improvement of paid media strategies, workflows, and acquisition performance

Who are we looking for?

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 4–8+ years of professional experience in paid acquisition, performance marketing, media buying, or growth marketing roles
• Expert‑level experience managing Google Ads and Meta Ads campaigns
• Strong hands‑on experience with LinkedIn Ads and programmatic advertising platforms
• Proven experience managing high‑budget campaigns with measurable lead generation and return on investment results
• Advanced expertise in paid acquisition funnels, bidding strategies, conversion optimization, and campaign scaling
• Strong experience implementing conversion tracking, including GA4, Google Tag Manager, Meta Pixel, and attribution modeling
• Deep understanding of marketing performance metrics, including CPC, CPA, ROAS, CTR, CVR, LTV, and acquisition economics
• Hands‑on experience executing A/B testing and funnel optimization strategies
• Experience building dashboards and performance reporting frameworks
• Working knowledge of SEO, AEO, GEO, and organic growth strategies
• Demonstrated experience integrating AI tools into marketing workflows
• Relevant certifications, including Google Ads and Meta Certifications
• Experience with CRM systems and marketing automation platforms, considered an advantage
• Strong analytical mindset with data‑driven decision‑making and problem‑solving skills
• Excellent written and verbal English communication skills
• Ability to work independently with high ownership in fast‑paced environments